Swedish House Mafia launch IKEA partnership with bag collection
A new take on the sturdy blue tote bag for artists and fan — now in all-black
Swedish House Mafia has partnered with IKEA to share their own take on the furniture giant's famous sturdy blue bag.
Collaborating with IKEA designer and fellow musician Friso Wiersma, the EDM trio of Axwell, Steve Angello, and Sebastian Ingrosso set out to create something for producers, DJs and vinyl fans with the FRAKTA line, asking the key question, "How can we make life at home easier for those listening to and creating music in it?"
"One of those aspects pertain to making, creating and sharing music on the go — for DJs going from their home studio to a gig or music lovers gearing up to share some of their favourite records," Wiersma says. That led to the creation of the adjustable square record tote, made from the signature IKEA bag material — but in all-black.
Also in the FRAKTA collection is a slim shoulder bag that suits carrying a laptop or tablet, and the accessory bag for neatly storing and transporting cables, USBs, headphone jacks, adapters and other small gadgets. The price tags for the three bags are still unknown.
The bags are the first in a series of homeware collaborations between SHM and IKEA. Announced in September last year, the collection will launch in September 2022, and will consist of home furnishings designed to make it easier to "get into a creative flow" for producing, playing and listening to music in the home.
Find more details on the FRAKTA designs here.
