FOCUS ON: EAST LONDON'S NICCE CLOTHING

Nicce clothing are formed of a team of creatives that live in East London and have a combined passion for fashion and dance music.

Their aim is to “focus on trends and the market of print tees” while at the same time working at providing an alternative to the better known name brands that tend to swamp the marketplace.

Simple designs in black and white on t-shirts, hats and macs, fit for boys and girls. DJ Mag are always going to give props to fresh, underground brands - it’s what we do best!

Find out for yourself: nicceclothing.com